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Brains Reward Stereotype Confirmation

Your brain gets a 'pleasant chemical release' when a stereotype is confirmed, making them stronger, even without real evidence.

A UW study reveals stereotypes self-perpetuate in our minds. Our brains get a chemical reward when assumptions are confirmed, making them harder to break.

Topics: stereotype confirmation memesbrain reward system memesUW study stereotypes memes

Sources

• psych.wisc.edu
• psych.wisc.edu

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